We are consuming content everywhere, all the time. From our phones to our smart TVs, which are now in nearly 80% of American households. Whether live streaming video games or bouncing across streaming platforms, our media engagement is evolving. The team at Nielsen, with a large presence in Tampa Bay, Florida, is the global leader of analyzing media habits and trends. They help the industry understand what consumers are watching and how those behaviors can enable businesses to better engage with their targets on traditional and digital platforms.
Scott Brown, Nielsen’s General Manager for Audience Measurement will talk about the innovative ways his team is leveraging data to help us understand if local news is still relevant, which streaming shows are most popular and if the NFL still has a lock on Sunday nights, and what advertisers and businesses do with that data.