Cold-calling helped Sara Blakely build a $1 billion business

March 20, 2020

“Sell the problem you are solving, not the product. People are far more emotionally connected to that to your product,” Blakely said during a keynote presentation at the Synapse Summit.

Blakely’s keynote was a highlight of the summit, a two-day celebration of innovation and entrepreneurship produced by Synapse Florida.

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